Just in time for Black Friday, new research suggests an infatuation with someone new may prompt more variety in buying at the grocery store or the mall, rather than sticking to the usual favorite foods or brands.
Researchers suggested a romantic crush can fuel insecurity and expanding our range of purchases can create a sense of control.
Crushes often evoke a sense of uncertainty because it’s unclear whether an individual’s romantic feelings for another will be reciprocated, and...
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source https://psychcentral.com/news/2018/11/24/romantic-crush-can-drive-more-varied-shopping/140585.html
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