Just catching the scent of french fries may lead you to order the fattening food.
But new research shows that if you breathe it in for longer than two minutes, you’re more likely to order something much healthier.
The new study, published in the Journal of Marketing Research, finds ambient food scents can directly satisfy cravings. That’s because the brain doesn’t necessarily differentiate the source of sensory pleasure, according to researchers.
“Ambient scent can be a powerful...
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