Gift givers tend to focus on the “big reveal,” leading them to choose a gift that is more likely to surprise and delight the recipient in the moment — even when other options are more likely to bring recipients the greatest satisfaction, according to new research.
“Our findings suggest that the pleasure that we can derive from others’ display of emotions is more powerful than previously considered,” said Dr. Adelle Yang of the National University of Singapore, lead author on the...
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source https://psychcentral.com/news/2018/08/25/people-tend-to-choose-gifts-that-wow-rather-than-satisfy-recipients/138150.html
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