Thursday, December 27, 2018

How Attention Affects Decision-Making

Have you ever gone back and forth between two meals depicted on a menu, unable to make up your mind? If researchers had been tracking your eyes at that moment, they probably could have predicted which dish you would choose.

A new study published in the journal Psychological Science suggests our gaze influences our decisions when we are faced with two visible choices. But rather than simply choosing what we look at the longest, our gaze tends to intensify our desire for choices we already...


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source https://psychcentral.com/news/2018/12/27/how-attention-affects-decision-making/141472.html

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