Many people turn to online reviews to help them decide on a variety of products and services, whether it’s a new book, a car, or a room at a hotel. But a new U.K. study shows these reviews are often heavily influenced by the reviewer’s psychological state.
In fact, the researchers suggest we read online reviews with a healthy dose of skepticism; in other words, with a “pinch of salt.”
“People have time and cognitive constraints that regulate their decisions, and compared to...
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